This Business of Broadcasting


This Business of Broadcasting
Name This Business of Broadcasting
Author Leonard Mogel
Description This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Publisher Billboard Books
Language Not Available
Rating 3.8
ISBN 0823077306
Total Pages 352
Published Year 2004
Published Month 1
Published Day 6
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